Spotted Mr. Beast Beef Jerky at Coop

Honestly, I was pretty surprised to find out Mr. Beast products are actually a thing here in Switzerland at Coop. Right there on the shelf between the other protein snacks, I spotted the Mr. Beast Beef Jerky line by Jack Link's, made in collaboration with the famous YouTuber. There are several flavors to choose from: Original, Sweet & Hot and Teriyaki, all labeled with 100 percent Beef and High Protein on the packaging. There are also matching Mr. Beast Protein Bars available in a handy 3-pack.

Prices sit at around 6.40 francs for the Beef Jerky in the 60-gram pack, which works out to about 10.67 francs per 100 grams – not exactly cheap, but fair enough for a licensed product. The Protein Bars cost around 5.95 francs for three.

I grabbed the Sweet & Hot version and tested it out at home right away. The jerky has a nice chewy texture, a slightly smoky flavor, with a sweet touch that's nicely balanced out by the mild heat. All in all, a solid snack that should go down well especially with high-protein fans. The Protein Bars, on the other hand, I found pretty average – flavor-wise they just didn't convince me as much as the jerky did.

What I found especially funny is that there's actually a whole Mr. Beast shelf at Coop even here in Switzerland – totally didn't see that coming. For anyone who's into beef jerky and also wants to witness a bit of influencer marketing in action, this is definitely worth checking out. My verdict: the Original jerky and the Sweet & Hot flavor are winners, but the Protein Bars - gotta be honest - just not my thing. What's your experience with Mr. Beast products? Let me know in the comments!